explore the betamotor range

120 years of off-road passion

Beta was founded in Florence in 1905 by the Bianchi family, evolving from a small workshop to a leading name in the world of off-road motorcycles. Its history is one of technical innovation, sporting success, and an absolute dedication to quality. A journey that celebrates 120 years of continuous evolution, always with the same goal: to build motorcycles capable of delivering unique emotions.

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